MKTG - 4700 Customer Relationship Management (3)

Focuses on fundamentals of customer relationship management. Topics include theory and applications of relationship marketing, customer acquisition, development and retention, customer lifetime value, and analytical procedures that support strategic decision making. Instructional Method: Lecture-Discussion, Online. Prerequisite: MKTG-2100, FIN-3110, MATH-2100, and MIS-3101.