MKTG - 2100 Introduction to Marketing Management (3)

Introduces marketing theory and concepts. Emphasizes the role of each element of the marketing mix (e.g., product, price, promotion, and distribution) in different product situations and volatile marketing environment. Focuses on the development of marketing plan, and the planning and implementation of marketing strategy and marketing mix, to ensure the successful future positioning or launch of new products and services. Instructional Method: Lecture-Discussion, Hybrid, Online. Fall, Spring, Summer. Equivalent to MKTG-301, MKTG-3100.