MKTG - 4300 Marketing Research (3)

Studies the research process as an aid to planning and decision-making in marketing management. Topics include the role of research and information systems in defining and planning research needs, obtaining marketing information, and identifying target markets. Attention also given to product and advertising research and market and sales analysis. Equivalent to MKTG-460. Prerequisite: MKTG-2100 and MATH-2100.