Dec 13, 2025  
2024-2025 Catalog 
    
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2024-2025 Catalog [ARCHIVED CATALOG]

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MKTG - 4450 Marketing Analytics (3)

Studies various methods for generating marketing insights from empirical data. Examines the use of data available to marketers in making business-to-consumers and business-to-business decisions. Instructional Method: Lecture-Discussion. Fall, Spring, and Summer. Prerequisite: MKTG-2100 .  


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