Apr 19, 2024  
2020-2021 Governors State University Academic Catalog 
    
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2020-2021 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MKTG - 4700 Customer Relationship Management (3)

Focuses on fundamentals of customer relationship management. Topics include theory and applications of relationship marketing, customer acquisition, development and retention, customer lifetime value, and analytical procedures that support strategic decision making. Instructional Method: Offered in face-to-face and online format. Prerequisites: MKTG - 2100 Introduction to Marketing Management (3) , FIN - 3110 Principles of Financial Management (3) , MATH - 2100 Elementary Statistics (3) , MIS - 3101 Management Information Systems (3) .


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