Apr 19, 2024  
2020-2021 Governors State University Academic Catalog 
    
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2020-2021 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MKTG - 8300 Marketing Information: Methods and Analysis (3)

An advanced treatment of the various methods in which a marketing research problem can be addressed. Develops recognition and appreciation of the environmental factors and their impact on marketing information. Focuses on the creative application and critical evaluation of the procedures of marketing information through the use of case method and research projects. Equivalent to MKTG-810.


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