Apr 19, 2024  
2020-2021 Governors State University Academic Catalog 
    
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2020-2021 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MKTG - 4200 Promotional Strategies (3)

Considers the development and implementation of the various elements of the marketing communications program. Advertising, personal selling, publicity, public relations, and sales promotion are examined as the base for developing effective policies and strategies for communicating with markets. Opportunities are provided to examine the marketing communications problems of non-business as well as business operations. Equivalent to MKTG-450. Prerequisite: take MKTG-2100 .


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