May 04, 2024  
2019-2020 Governors State University Academic Catalog 
    
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2019-2020 Governors State University Academic Catalog [ARCHIVED CATALOG]

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COMM - 4311 International Strategic Communication Campaigns (3)

Explores key aspects of international strategic and promotional communication research and theory. Focuses on aspects of media, culture, political, economic and marketing systems as well as consumer behavior, psychology, contemporary issues, problems, and challenges through guided discussion and analysis of case studies in the international arena.


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