COMM - 3300 Strategic Communication in Society (3)

Examines the social role, influence and development of strategic communication from a number of mediums including print/journalism (newspaper, magazine, book); broadcast (radio, television, cable); promotional (advertising, public relations, marketing) telecommunication (Internet, social media, new technology); entertainment (film, music, theater/drama), and/or human and other communication-related fields in a society. Provides a comprehensive analysis of strategic communication scholarship and debate. Instructional Method: Offered Face-to-Face, Hybrid, Fully Online. Prerequisite: None.