May 31, 2026  
2026-2027 University Catalog 
    
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2026-2027 University Catalog
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COMM - 4312 Creative Strategies in Advertising and Public Relations (3)

Explores the creative principles dealing with the preparation of advertising and public relations concepts, ideas, and campaigns. Emphasizes conceptual thinking, research, copy writing, design process, development and production of attention-grabbing promotional messages. Instructional Method: Hybrid. Terms Offered: Fall, Spring, Summer. Prerequisite: COMM-3300 .


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