May 31, 2026  
2026-2027 University Catalog 
    
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2026-2027 University Catalog
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COMM - 3300 Strategic Communication in Society (3)

Examines the social role, influence and development of strategic communication from a number of mediums including print/journalism (newspaper, magazine, book); broadcast (radio, television, cable); promotional (advertising, public relations, marketing) telecommunication (Internet, social media, new technology); entertainment (film, music, theater/drama), and/or human and other communication-related fields in a society.  Provides a comprehensive analysis of strategic communication scholarship and debate. Instructional Method: Lecture-Discussion, Hybrid, Online.


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