COMM - 4310 Strategic Communication Case Studies (3)

Explores real-world problems/opportunities individuals, organizations and communities address through the application of strategic and promotional communication techniques. Develops ability to think creatively, act like a strategic communication professional and/or executive engaged in day-to-day responsibilities, ranging from crisis communication and media relations (social, mainstream and marketing) and community engagement. Incorporates media research and theory, campaign, production and principles of problem-solving and decision-making and management. Instructional Method: Lecture-Discussion and Online. Terms Offered: Fall, Spring, Summer. Equivalent to MCOM-4452. Prerequisite: COMM 3300 or previous course MCOM-4451.