COMM - 4301 Strategic Media Management & Planning (3)

Explores contemporary philosophies and theories in mass media management as well as advanced techniques, strategies and contexts of buying and selling time and space in various media to reach variety of audiences through promotional communication. Instructional Method: Offered Face-to-Face, Hybrid. Equivalent to MCOM - 4275 Media Planning and Management (3). Prerequisite: COMM - 3200 Strategic Writing (3) and COMM - 3300 Strategic Communication in Society (3).