MKTG - 3500 Digital Marketing (3)

Provides an overview of the key digital marketing platforms and tools used in marketing consumer products and services such as online marketing, social media, mobile marketing, and content marketing. Students will develop a foundational knowledge of the key digital marketing concepts and effective digital marketing approaches toward increasing marketing return on investments. Instructional Method: Offered in face-to-face and online format. Prerequisites: MKTG - 2100 Introduction to Marketing Management (3) and computer technology skills.