May 07, 2024  
2017-2018 Governors State University Academic Catalog 
    
2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MCOM - 4365 Advertising as Communication (3)


Examines the nature and process of communication as it relates to advertising and provides a basic introduction into the planning and execution of advertising and promotion within the context of marketing goals and objectives. Equivalent to COMS-565.



Add to Catalog (opens a new window)