May 07, 2024  
2017-2018 Governors State University Academic Catalog 
    
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2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 4275 Media Planning and Management (3)

Emphasizes techniques, strategies, and problems of buying and selling advertising media time, and space. Explores the marketing mix, coordination of advertising with promotions and public relations, and the relationship between the client and agency. Incorporates mass media management issues dealing with organization, ownership, budgeting, research, production, equipment, markets, personnel, legal aspects, buying and selling of properties, business practices, and policies. Equivalent to MCOM-575. Prerequisite: take MCOM-4361  or MCOM-4451 .


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