HLAD - 8108 Strategic Planning and Marketing for Health Administration (3)
Covers the strategic planning process in the competitive healthcare field, including alternative delivery systems. Focuses on definition of mission, external analysis, goal achievement, and generation of alternatives and their selection. Marketing of specific healthcare entities, theories, and practices are discussed. Equivalent to HLAD-850. Prerequisites: take HLAD-7110, HLAD-8101, HLAD-8102,HLAD-8105.