MKTG - 7900 Customer Intelligence and Data Driven Marketing (3)

Studies various methods for generating marketing insights from empirical data in such areas as descriptive statistics, regression analysis, segmentation, targeting and positioning. Major emphasis is placed on the understanding and use of data available to marketers. Instructional Method: Lecture-Discussion, Hybrid Lecture, Online Lecture. Terms Offered: Fall, Spring, Summer. Prerequisite: MGMT-6700 .