May 31, 2026  
2026-2027 University Catalog 
    
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2026-2027 University Catalog
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COMM - 4511 Social Influence (3)

Examines major theories of persuasion, especially as related to oral communication. Applies these theories to interpersonal, social, political, and organizational change. Develops skills in creating persuasive messages and analyzing persuasive messages and campaigns. Instructional Method: Lecture-Discussion, Online. Equivalent to COMS-4160. Prerequisite: COMM-3202 .


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