May 31, 2026  
2026-2027 University Catalog 
    
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2026-2027 University Catalog
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COMM - 4301 Strategic Media Management an (3)

Explores contemporary philosophies and theories in mass media management and operations as well as advanced techniques, strategies, and contexts of buying and selling time and space in various media to reach a variety of audiences through promotional communication. Instructional Method: Hybrid, Online, Lecture-Discussion. Terms Offered: Fall, Spring, Summer. Equivalent to MCOM-4275. Prerequisite: Restrictions: Juniors and Seniors in Communication.


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