MCOM - 6275 Media Planning and Management (3)

Evaluates techniques, strategies, and problems of buying and selling advertising media time and space. Assesses the marketing mix, coordination of advertising with promotions and public relations, and the relationship between client and agency. Synthesizes mass media management issues dealing with organization, ownership, budgeting, research, production, equipment, markets, personnel, legal aspects, buying and selling of properties, business practices, and policies. Equivalent to MCOM-575.