MCOM - 4451 Public Relations in Society (3)

Incorporates communication theories, research, promotional strategies, and management to examine the role of public relations in society through critical analysis and application to practical issues, situations, and campaigns. Addresses crisis communication, risk communication, reputation management, social marketing, culture, technology, globalization, and related concepts. Equivalent to MCOM-5451, MCOM-551. Prerequisite: take MCOM-2361 and MCOM-2451.