Dec 26, 2024  
2018-2019 Governors State University Academic Catalog 
    
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2018-2019 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 4361 Advertising and Society (3)

Provides a comprehensive overview of the role and principles of advertising in economic and communication systems. Explores the history, structure, and theory of advertising. Equivalent to MCOM-5361, MCOM-561. Prerequisite: take MCOM-2361 .


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