MKTG - 2100 Introduction to Marketing Management (3)

Introduce marketing theory and concepts. Emphasize the role of each element of the marketing mix (e.g., product, price, promotion, and distribution) in different product situations and volatile marketing environment. Focus on the development of marketing plan, and the planning and implementation of marketing strategy and marketing mix, to ensure the successful future positioning or launch of new products and services. Instructional Method: Offered face-to-face and online. Equivalent to MKTG-301, MKTG-3100.