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Apr 19, 2024
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NPSE - 9101 Public Relations for Not-for-Profit Organizations (3)
Explores marketing and public relations theory and practice in the nonprofit sector. The role of strategic communications campaigns in supporting mission attainment is examined. Public relations processes and marketing strategies that identify organizational strengths and communicate to a broad range of stakeholders are described. Methods for publicizing accomplishments and organizational goals through communication, media usage, and research practices are described.
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