Apr 23, 2024  
2017-2018 Governors State University Academic Catalog 
    
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2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 6479 Creative Strategies in Ad, PR (3)

Examines the creative principles and strategies in dealing with the preparation of advertising and public relations. Emphasizes conceptual and creative thinking, research, design process, development and production of aesthetic and persuasive promotional messages. Equivalent to COMS-579, COMS-5379. Prerequisite courses: Take COMS-6100 .


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