Apr 19, 2024  
2017-2018 Governors State University Academic Catalog 
    
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2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 6365 Advertising as Communication (3)

Analyzes the nature and process of communication as it relates to advertising and provides an introduction into the planning and execution of advertising and promotion within the context of marketing goals and objectives. Equivalent to COMS-565, COMS-5365.


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