Mar 28, 2024  
2017-2018 Governors State University Academic Catalog 
    
2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG - 8600 International Marketing (3)


Examines the role of marketing in economic development. Covers several contemporary issues in international marketing, including the impact of multi-national corporations on the world economy. Discusses different techniques of entering international markets, the basic elements underlying the development of an international marketing mix, and the forms of organization used in international marketing. Equivalent to MKTG-820. Prerequisite: take MKTG-7100 .



Add to Catalog (opens a new window)