Mar 29, 2024  
2017-2018 Governors State University Academic Catalog 
    
2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MKTG - 5500 Marketing for Non-Profit Organizations (3)


An introduction to marketing concepts and tools and their applications to nonprofit organizations. Compares and contrasts different aspects of non-business and business marketing. Considers the impact of publics and the environment in developing non-business marketing programs. Equivalent to MKTG-580. Prerequisite: take MKTG-2100 .



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