Apr 25, 2024  
2017-2018 Governors State University Academic Catalog 
    
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2017-2018 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MKTG - 3200 Consumer Behavior (3)

Draws on the behavioral sciences to provide insight into consumer needs, wants, and behavior in the marketplace. Emphasizes how the manager in business and non-business organizations can build an understanding of the individual consumer into the marketing decisions of goods and/or services. Provides an overview of the role of consumer research. Equivalent to MKTG-320. Prerequisite: take MKTG-2100 .


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