Oct 06, 2024  
2016-2017 Governors State University Academic Catalog 
    
2016-2017 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 7455 Media Management (3)


Examines management of broadcasting, cablecasting, and corporate media. Focuses on management functions in various-sized markets, including personnel, programming, community relations, and promotion. Also considers emerging challenges to managers, such as impact of new technologies, changing laws, and regulations. Equivalent to MCOM-755.



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