MCOM - 6451 Public Relations in Society (3)

Introduces the beginning student to the public relations profession and to the tools used by practitioners. Presents the history and philosophy of public relations, and trains the student in the techniques of preparing public relations plans to satisfy the needs of both private businesses and public institutions/organizations. Equivalent to MCOM-5451, MCOM-551. Prerequisite: take MCOM-2361 and MCOM-2451.