Jun 22, 2024  
2016-2017 Governors State University Academic Catalog 
    
2016-2017 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 6379 Creative Strategies in Advertising and Public Relations (3)


Examines the creative principles and strategies in dealing with the preparation of advertising and public relations. Emphasizes conceptual and creative thinking, research, design process, development, and production of aesthetic and persuasive - promotional messages. Equivalent to COMS-579, COMS-5379.



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