Feb 23, 2024  
2016-2017 Governors State University Academic Catalog 
    
2016-2017 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 6361 Advertising and Society (3)


Provides analysis of the role and principles of advertising in economic and communication systems. Investigates and applies the history, structure, and theories of advertising. Equivalent to MCOM-5361, MCOM-561. Prerequisite: take MCOM-2361 , MCOM-2451  or Instructor Permission.



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