May 05, 2024  
2016-2017 Governors State University Academic Catalog 
    
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2016-2017 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 4379 Creative Strategies in Advertising and Public Relations (3)

Explores the creative principles dealing with the preparation of the advertising and public relations. Emphasizes conceptual thinking, research, copy writing, design process, development, and production of attention-grabbing promotional messages. Equivalent to COMS-579, COMS-5379. Prerequisite: take MCOM-4361  or MCOM-4451 .


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