May 05, 2024  
2016-2017 Governors State University Academic Catalog 
    
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2016-2017 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 4365 Advertising as Communication (3)

Examines the nature and process of communication as it relates to advertising and provides a basic introduction into the planning and execution of advertising and promotion within the context of marketing goals and objectives. Equivalent to COMS-565.


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