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Sep 27, 2024
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MKTG - 8600 International Marketing (3) Examines the role of marketing in economic development. Covers several contemporary issues in international marketing, including the impact of multi-national corporations on the world economy. Discusses different techniques of entering international markets, the basic elements underlying the development of an international marketing mix, and the forms of organization used in international marketing. Equivalent to MKTG-820. Prerequisite: take MKTG-7100 .
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