|
Sep 27, 2024
|
|
|
|
MKTG - 8200 Buyer Behavior (3) Review of the literature of buyer behavior with emphasis on central concepts and methods. An advanced treatment of motivations, perceptions, demographics, buyer search for information, models of buyer behavior, consumerism, and public policy is provided. Equivalent to MKTG-805. Prerequisite: take MKTG-4500 or MKTG-7100 .
Add to Catalog (opens a new window)
|
|