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Sep 27, 2024
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MKTG - 5400 Business to Business Marketing (3) Examines planning, organizing, and controlling organizational marketing activities. Studies new products and services and how they are marketed. Includes classification of products and customers, buying procedures, applications of new product development and planning procedures, sales engineering, marketing research, pricing practices, promotion applications, logistics, after sale service, and other topics. Equivalent to MKTG-572. Prerequisite: take MKTG-2100 .
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