Oct 23, 2024  
2024-2025 Catalog 
    
Catalog Navigation
  Catalog Home
  University Governance
  Academic Degree Programs Offered
  Academic Calendar
  General Information
  Admission Information
  College Credit via AP and IB
  Tuition and Fee Payment Policies
  Financial Assistance
  Student Services, Activities, and Information
  The School of Extended Learning
  The Center for Teaching and Learning (CTL)
  University Policies
  Academic Regulations
  Licensure of Teachers and Other School Professionals
  Professional Licensure or Certification
  Bachelor’s Degree Requirements
  General Education Courses
  Master’s Degree Requirements
  Specialist Degree Requirements
  Doctoral Degree Requirements
  College of Arts and Sciences
  College of Business
  College of Education and Human Development
  College of Health and Human Services
  Honors College
  College of Graduate Studies
  Course Information
  Appendix
  Faculty, Administration, and Professional Staff
  Regional Map
  My Catalog
HELP
2024-2025 Catalog
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)

MKTG - 4200 Promotional Strategies (3)

Considers the development and implementation of the various elements of the marketing communications program. Advertising, personal selling, publicity, public relations, and sales promotion are examined as the base for developing effective policies and strategies for communicating with markets. Opportunities are provided to examine the marketing communications problems of non-business as well as business operations. Equivalent to MKTG-450. Prerequisite: MKTG-2100 .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)