May 05, 2024  
2023-2024 Catalog 
    
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2023-2024 Catalog [ARCHIVED CATALOG]

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COMM - 4511 Social Influence (3)

Examines major theories of persuasion, especially as related to oral communication. Applies these theories to interpersonal, social, political, and organizational change. Develops skills in creating persuasive messages and analyzing persuasive messages and campaigns. Instructional Method: Offered Face-to-Face, Fully Online. Equivalent to COMS - 4160 Persuasion Theory Practice (3) . Prerequisite: COMM - 3202 Communication Research (3)  or COMS - 4110 Communication Research (3) .


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