Dec 14, 2025  
2023-2024 Catalog 
    
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2023-2024 Catalog [ARCHIVED CATALOG]

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MKTG - 8300 Marketing Information: Methods and Analysis (3)

Explores various methods for addressing marketing research problems. Develops recognition and appreciation of the environmental factors and their impact on marketing information. Focuses on the creative application and critical evaluation of the procedures of marketing information through the use of case method and research projects. Instructional Method: Lecture-Discussion, Online, Hybrid Fall, Spring, Summer Equivalent to MKTG-810.


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