Dec 13, 2025  
2023-2024 Catalog 
    
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2023-2024 Catalog [ARCHIVED CATALOG]

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MKTG - 5500 Marketing for Non-Profit Organizations (3)

An introduction to marketing concepts and tools and their applications to nonprofit organizations. Compares and contrasts different aspects of non-business and business marketing. Considers the impact of publics and the environment in developing non-business marketing programs. Equivalent to MKTG-580.


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