HLAD - 8108 Healthcare Planning and Marketing (3)

Examines the key health planning concepts, methods, and data sources useful in developing community and institutional health plans. In addition, students will utilize their knowledge of vital demographic statistics, community specific health needs, and concepts of epidemiology that are vital for organizational success through critical and strategic thinking. Most successful healthcare organizations create a culture that fosters creativity, innovation, and transformational leadership. Effective strategic planning depends on leaders’ commitment to creating an organizational culture that supports change. Instructional Method: LD Lecture-Discussion. Semester Offered: Fall; Summer session. Prerequisite: HLAD-7101, HLAD-7102, HLAD-7110, HLAD-8100, HLAD-8101, and HLAD-8105.