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May 01, 2024
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COMM - 4310 Strategic Communication Case Studies (3) Explores real-world problems/opportunities individuals, organizations and communities address through the application of strategic and promotional communication techniques. Develops ability to think creatively, act like a strategic communication professional and/or executive engaged in day-to-day responsibilities, ranging from crisis communication and media relations (social, mainstream and marketing) and community engagement. Incorporates media research and theory, campaign, production and principles of problem-solving and decision-making and management. Equivalent to MCOM-4452. Prerequisite: Prerequisite: COMM-3300 .
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