May 16, 2024  
2020-2021 Governors State University Academic Catalog 
    
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2020-2021 Governors State University Academic Catalog [ARCHIVED CATALOG]

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COMM - 2113 Introduction to Strategic Communication (3)

Covers concepts in public relations, advertising, corporate advocacy, activism, marketing communication, fundraising, media relations, and public address. Focuses on goal of influencing public(s) to take action and develop long-term relationships between organization/brand/party and the audience. Identifies key concepts, examines relevant case studies, and begins the process developing a critical perspective for strategic communication discourse.  Instructional Method: Offered Face-to-Face, Hybrid, Fully Online. Prerequisites: none.


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