Apr 27, 2024  
2018-2019 Governors State University Academic Catalog 
    
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2018-2019 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MCOM - 6355 Seminar in Advertising and Public Relations (3)

Explores key aspects of advertising and public relations research and theory. Focuses on aspects of consumer behavior and psychology, culture, political communication, contemporary issues, problems, and challenges through guided discussion and analysis of case studies. Equivalent to MCOM-655.


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