May 07, 2024  
2018-2019 Governors State University Academic Catalog 
    
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2018-2019 Governors State University Academic Catalog [ARCHIVED CATALOG]

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MKTG - 7100 Strategic Marketing (3)

Reviews the marketing decision process with emphasis on recognition and analysis of marketing problems, generation and evaluation of alternative solutions, and development of plans and strategies for implementing chosen solutions. Provides an overview of current issues and developments in marketing. Equivalent to MKTG-801. Prerequisites: take ECON-6100  and MGMT-6700 .


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