May 07, 2024  
2018-2019 Governors State University Academic Catalog 
    
Catalog Navigation
  Catalog Home
  University Governance
  Academic Degree Programs Offered
  Academic Calendar
  General Information
  Admission Information
  College Credit via AP and IB
  Tuition and Fee Payment Policies
  Financial Assistance
  College of Arts and Sciences
  College of Business
  College of Education
  College of Health and Human Services
  Student Services, Activities, and Information
  University Policies
  Academic Regulations
  Distance Learning Academic Support and Services
  Licensure of Teachers and Other School Professionals
  Bachelor’s Degree Requirements
  Master’s Degree Requirements
  Specialist Degree Requirements
  Doctoral Degree Requirements
  General Education Courses
  Course Information
  Appendix
  Faculty, Administration, and Professional Staff
  Regional Map
  My Catalog
HELP
2018-2019 Governors State University Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)

MKTG - 5400 Business to Business Marketing (3)

Examines planning, organizing, and controlling organizational marketing activities. Studies new products and services and how they are marketed. Includes classification of products and customers, buying procedures, applications of new product development and planning procedures, sales engineering, marketing research, pricing practices, promotion applications, logistics, after sale service, and other topics. Equivalent to MKTG-572.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Catalog (opens a new window)