May 02, 2024  
Catalog 2015-2016 
    
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Catalog 2015-2016 [ARCHIVED CATALOG]

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COMS - 4160 Persuasion Theory Practice (3)

Examines major theories of persuasion, especially as related to oral communication. Applies these theories to interpersonal, social, political, and organizational change. Students create and present persuasive messages and analyze persuasive messages and campaigns. Equivalent to COMS-469.


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